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Global Brands The Evolution of Multinationals in Alcoholic Beverages

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'Global Brands' explains how the world's largest multinationals in alcoholic beverages achieved global leadership and considers the predominant corporate government structures for such firms.Lopes, Teresa da Silva is the author of 'Global Brands The Evolution of Multinationals in Alcoholic Beverages', published 2007 under ISBN 9780521833974 and ISBN 0521833973.
PUBLICATION DATE:
2007
FILE SIZE:
6,49
ISBN:
9780521833974
LANGUAGE:
ENGLISH
AUTHOR:
Lopes, Teresa da Silva
FORMAT:
PDF EPUB FB2
PRICE:
FREE

Global Brands The Evolution of Multinationals in Alcoholic Beverages PDF

Global Brands The Evolution of Multinationals in Alcoholic Beverages is a fantastic book. This book is written by authors Lopes, Teresa da Silva. You can read Global Brands The Evolution of Multinationals in Alcoholic Beverages on our site slwrevolution.com in any convenient format!


... Collection pg. 208 Book Reviews / 208 My earlier study of this subject, Networks of Power (1983 and 1993), had a more limited scope ... Global brands - University of Bristol ... . It covered Edisonian origins in New York City, utilities in Berlin, London, Chicago, and hydropower in ... Decker, S. (2009). Global brands: The Evolution of Multinationals in Alcoholic Beverages. By Teresa da Silva Lopes. New York: Cambridge University Press, 2007. xxii ... Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages achieved global l ... (PDF) Book review of "Global Brands: The Evolution of ... ... ... Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances with direct competitors. Brands also determine the waves of mergers and acquisitions in the beverage industry. Global Brands contrasts with ... in this journal Global Brands: The Evolution of Multinationals in Alcoholic Beverages Decker, Stephanie Business History Review; Spring 2009; 83, 1; ProQuest Business Collection Get this from a library! Global brands : the evolution of multinationals in alcoholic beverages. [Teresa da Silva Lopes] -- In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little ... Book review of "Global Brands: The Evolution of Multinationals in Alcoholic Beverages Global Brands - by Teresa da Silva Lopes September 2007. We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms. Get this from a library! Global brands : the evolution of multinationals in alcoholic beverages. [Teresa da Silva Lopes] -- 'Global Brands' explains how the world's largest multinationals in alcoholic beverages achieved global leadership and considers the predominant corporate government structures for such firms. Global ...