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Know Your Customer New Approaches to Understanding Customer Value and Satisfaction

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To meet increasing competition and the increasing demands of customers, Woodruff and Gardial argue that businesses must redesign and improve information processes to help managers learn about customers and markets, and these processes must be linked to key customer value dimensions. Know Your Customer incorporates newer approaches to customer value measurement into an new, integrated information process called customer value determination, basing satisfaction measurement on the concept of value. Every step of customer value determination is discussed in depth, with guides to both qualitative and quantitative measurement techniques. The book also discusses applications of customer value determination to decisions across the entire organization, ranging from strategic to tactical.Woodruff, Robert is the author of 'Know Your Customer New Approaches to Understanding Customer Value and Satisfaction', published 1996 under ISBN 9781557865533 and ISBN 1557865531.
PUBLICATION DATE:
1996
FILE SIZE:
4,38
ISBN:
9781557865533
LANGUAGE:
ENGLISH
AUTHOR:
Woodruff, Robert, Gardial, Sarah
FORMAT:
PDF EPUB FB2
PRICE:
FREE

Know Your Customer New Approaches to Understanding Customer Value and Satisfaction PDF

Know Your Customer New Approaches to Understanding Customer Value and Satisfaction is a fantastic book. This book is written by authors Woodruff, Robert, Gardial, Sarah. You can read Know Your Customer New Approaches to Understanding Customer Value and Satisfaction on our site slwrevolution.com in any convenient format!


...information skills for understanding customers' perceptions of value and ... Customer Value Measurement - MSI Web Site ... ... Showing all editions for 'Know your customer : new approaches to understanding customer value and satisfaction' Sort by: Format; All Formats (17) Book (1) Print book (16) eBook (1) Refine Your Search; Year. 2008 (1) 1999 (2) 1998 (1) 1996 (13) Language. English (16 ... Get this from a library! Know your customer : new approaches to understanding customer value and satisfaction. [Robert B Woodruff; Sarah Fisher Gardial] 2. Customer Value in Market O ... Amazon.co.uk:Customer reviews: Know Your Customer: New ... ... . [Robert B Woodruff; Sarah Fisher Gardial] 2. Customer Value in Market Opportunity Analysis Processes. Part II: Learning About Customer Value and Satisfaction:. 3. A New Perspective on Customer Value. 4. Linking Customer Value to Customer Satisfaction. 5. Know Your Customer Through Customer Value Determination. 6. How Customer Value Determination Improves Business Decisions. Part III ... "Know Your Customer" is for the intellectually curious marketing manager who wants to gain a foundational understanding of the differences between customer satisfaction and customer value (how customers value products). Although this book might be a bit much for the general manager who is interested in the results of satisfaction and value studies only, the general manager will benefit from an ... 1996, Know your customer : new approaches to understanding customer value and satisfaction / Robert B. Woodruff, Sarah Fisher Gardial Blackwell Business Cambridge, Mass Wikipedia Citation Please see Wikipedia's template documentation for further citation fields that may be required. Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction: Robert B. Woodruff, Sarah F. Gardial: 9781557865533: Books - Amazon.ca Little is known about which approach is best capable of predicting key marketing variables such as customer satisfaction and loyalty. Furthermore, it is unclear whether possible performance differences among methods depend on contextual factors such as involvement and type of product. This article addresses these two issues by means of an empirical study using customer data from four different ... "Know Your Customer" is for the intellectually curious marketing manager who wants to gain a foundational understanding of the differences between customer satisfaction and customer value (how customers value products). Although this book might be a bit much for the general manager who is interested in the results of satisfaction and value studies only, the general manager will benefit from an ... ISBN: 1557865531 9781557865533: OCLC Number: 33668058: Description: xvii, 338 pages : illustrations ; 21 cm. Contents: 1. Achieving a Competitive Advantage Through Customer Value Delivery Strategies --2.Customer Value in Market Opportunity Analysis Processes --3.A New Perspective on Customer Value --4.Linking Customer Value to Customer Satisfaction --5.Know Your Customer Through Customer Value ... Buy Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction by Robert Woodruff, Paperback, 9781557865533 online at The Nile. Fast delivery with free 30 Day Returns across Australia. Customer value is the satisfaction the customer experiences (or expects to experience) by taking a given action relative to the cost of that action. The given action is traditionally a purchase, but could be a sign-up, a vote or a visit, while the cost refers to anything a customer must forfeit in order to receive the desired benefit, such as money, data, time, knowledge. 1996, Know your customer : new approaches to understanding customer value and satisfaction / Robert B. Woodruff, Sarah Fisher Gardial Blackwell Business Cambridge, Mass Wikipedia Citation Please see Wikipedia's template documentation for further citation fields that may be required. FAVORIT BOOK Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management) READ PDF FILE ONLINE [(Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction )] [Author: R.B. Woodruff] [Jun-1996]: R.B. Woodruff: Books - Amazon.ca Know Your Customer. New Approaches to Understanding Customer Value and Satisfaction. (1996) Sarah Fisher Gardial is an American academic. She became dean of Belmont University Massey College of Business in March 2020. She is also the former dean of Tippie College of Business at the University of Iowa.. Early life. Sarah Fisher Gardial graduated from the University of Arkansas, where she earned a bachelor of science in business administration in 1980 and an MBA in 1981. PDF Know Your Customer New Approaches to Understanding Customer Value and Satisfaction Total Read Full Ebook...