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Advanced Database Marketing : Innovative Methodologies and Applications for Managing Customer Relationships

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Coussement, Kristof is the author of 'Advanced Database Marketing : Innovative Methodologies and Applications for Managing Customer Relationships', published 2013 under ISBN 9781409444619 and ISBN 1409444619.
PUBLICATION DATE:
2013
FILE SIZE:
9,14
ISBN:
9781409444619
LANGUAGE:
ENGLISH
AUTHOR:
Coussement, Kristof, De Bock, Koen W., Neslin, Scott A.
FORMAT:
PDF EPUB FB2
PRICE:
FREE

Advanced Database Marketing : Innovative Methodologies and Applications for Managing Customer Relationships PDF

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... tools and technologies of data warehousing, data mining, and other customer relationship ... How to manage customer relationships | business.gov.au ... ... The marketing concept is the strategy that firms implement to satisfy customers needs, increase sales, maximize profit and beat the competition. There are 5 marketing concepts that organizations adopt and execute. Marketing is a department of management that tries to design strategies that will build profitable relationships with target consumers. 5. Loyal customers are your best salespeople. So spend the time to build your network an ... Wendy W. Moe | Robert H. Smith School of Business ... ... . 5. Loyal customers are your best salespeople. So spend the time to build your network and do the follow-up. Today there are cost effective tools, like e-mail marketing, that make this easy. You ... Role of Relationship Marketing in Competitive Marketing Strategy Nagasimha Kanagal Indian Institute of Management, Bangalore Abstract Competitive Marketing Strategy (CMS) has relationship marketing (RM) as one of the key functionality in enhancing business performance. RM is defined as the identification, establishment, maintenance, enhancement, modification and termination of relationships ... customer relationships, in addition to creating and keeping new customers. It has emerged as one of the largest management buzzword. Popularised by the business press and marketed by the aggressive CRM vendors as a panacea for all the ills facing the firms and managers, it means different things to different people. CRM, for some, means one to one marketing while for others a call centre. Some ... Customer relationship management (CRM) is not just the application of technology, but is a strategy to learn more about customers' needs and behaviours in order to develop stronger relationships with them. As such it is more of a business philosophy than a technical solution to assist in dealing with customers effectively and efficiently. Nevertheless, successful CRM relies on the use of ......